Pre-order the fine art book RUNNING WILD: The Rainier Beer Campaigns 1974–1987.
** Do not add to cart - please follow the below link to pre-order this book **
https://minormattersbooks.com/collections/in-development/products/running-wild-the-rainier-beer-campaigns-1974-1987-by-isaac-olsen-justin-peterson-and-robby-peterson
Based on the documentary Rainier: A Beer Odyssey, by Isaac Olsen, Justin Peterson, and Robby Peterson. Essay by Kathleen Cain.
9.5 x 10.75 inches; approximately 150 color and black and white images; 144 pages; hardcover.
Rainier: A Beer Odyssey is an acclaimed documentary romp through the 1970s–1980s culture of the Northwest, featuring the brilliant minds and eyes behind the Rainier Beer campaigns of that period.
The defining tropes of those advertisements are also hallmarks of a region in transition. Logging and fishing industries were bumping up against tribal rights and environmentalism. Seattle, the city that launched the nation’s first farmers market and promoted the Space Age of the 21st century, was reckoning with a depressed economy triggered by Boeing’s massive layoffs, and the social shifts bolstered by newly-legislated civil liberties throughout the nation.
Amidst all of that was a quiet unifying force, the hyper-local Rainier, “every person’s” beer, produced in Seattle with hops from Eastern Washington's Yakima Valley.
Running Wild: The Rainier Beer Campaigns 1974–1987 is drawn from the 2024 film Rainier: A Beer Odyssey, and includes select advertisements, imagery, and behind-the-scenes concept material, while also exploring the film’s origins as a five-year labor of friendship and mutual interest between its creators—Isaac Olsen, Justin Peterson, and Robby Peterson.
Pre-order the fine art book RUNNING WILD: The Rainier Beer Campaigns 1974–1987.
** Do not add to cart - please follow the below link to pre-order this book **
https://minormattersbooks.com/collections/in-development/products/running-wild-the-rainier-beer-campaigns-1974-1987-by-isaac-olsen-justin-peterson-and-robby-peterson
Based on the documentary Rainier: A Beer Odyssey, by Isaac Olsen, Justin Peterson, and Robby Peterson. Essay by Kathleen Cain.
9.5 x 10.75 inches; approximately 150 color and black and white images; 144 pages; hardcover.
Rainier: A Beer Odyssey is an acclaimed documentary romp through the 1970s–1980s culture of the Northwest, featuring the brilliant minds and eyes behind the Rainier Beer campaigns of that period.
The defining tropes of those advertisements are also hallmarks of a region in transition. Logging and fishing industries were bumping up against tribal rights and environmentalism. Seattle, the city that launched the nation’s first farmers market and promoted the Space Age of the 21st century, was reckoning with a depressed economy triggered by Boeing’s massive layoffs, and the social shifts bolstered by newly-legislated civil liberties throughout the nation.
Amidst all of that was a quiet unifying force, the hyper-local Rainier, “every person’s” beer, produced in Seattle with hops from Eastern Washington's Yakima Valley.
Running Wild: The Rainier Beer Campaigns 1974–1987 is drawn from the 2024 film Rainier: A Beer Odyssey, and includes select advertisements, imagery, and behind-the-scenes concept material, while also exploring the film’s origins as a five-year labor of friendship and mutual interest between its creators—Isaac Olsen, Justin Peterson, and Robby Peterson.
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